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About me
"Hi, I'm Julia! A behavioural science consultant with over 10 years of experience helping drive sustainable and healthy behaviours through applied behavioural science."
I first got into behavioural science during my PhD at Cardiff University, and I was hooked from the start. My early research focused on using behavioural techniques to reduce water consumption, and it quickly became clear to me that I wanted to apply these insights to challenges that benefit both humans and the environment.
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Keen to keep working in this space, I deepened my expertise in Sustainable Development and started my career as a consultant, collaborating with organisations like Welsh Water and Refill Cardiff.
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Since then, I’ve been helping companies put behavioural science into action, working on real-world projects with companies like Behaven. I also regularly collaborate with universities, such as University College London. I strongly believe that behavioural science is a key tool in addressing today’s environmental and social challenges.
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I’m always happy to help businesses integrate behavioural insights into their work—whether through research to uncover barriers to change or through training sessions for individuals and teams looking to learn more about behavioural science.​
Here to help!
If you're looking to understand behaviours better or encourage more sustainable ones, let's work together to make it happen.
Research
Understanding behaviours is the first step to changing them. I conduct research to uncover barriers, motivations, and decision-making processes, using behavioural science. Whether through literature reviews, surveys, interviews, focus groups, or observations, I can help you gain a deeper understanding of your audience and identify what truly drives change.
Training
I love making behavioural science practical and accessible. Through interactive training sessions, I help teams build their behavioural expertise and apply it to real-world challenges. Whether you're looking for an introductory session, hands-on workshops, or tailored coaching, I break down key concepts and provide actionable tools that can be directly implemented in your organisation.
Advice
Need guidance on applying behavioural insights to a specific project? I can provide evidence-based insights and recommendations to help you resolve your challenges and develop practical, and impactful solutions. I am also available to support article and proposal writing and funding applications, and to supervise behavioural science students.
Project Highlights
Métropole Européenne de Lille
EDHEC Business School
World Wildlife Fund (WWF-UK)
Agence Bruxelles Propreté
Dŵr Cymru Welsh Water
In collaboration with Behaven, examining food waste sorting behaviours in Lille and identifying behavioural techniques to improve communication strategies, making sorting easier and more intuitive for citizens.
Teaching EDHEC Business School students the fundamentals of behavioural science to help them promote sustainable behaviours as future managers and project leaders.
Collaborating with Behaven partners to analyse the adoption of plant-based diets among 25-34 year-olds in the UK and developing communication strategies for WWF-UK to bridge the intention-behaviour gap.
Collaborating with Behaven to help Bruxelles Propreté understand littering behaviours in Brussels and provide strategic advice on reducing them.
Helping Welsh Water develop effective communication strategies to encourage water conservation and engage customers in leak detection.